Not advising from the outside. Not parachuting in for a presentation. Actually inside the work — building the communications function, owning the narrative through a corporate spin-off, preparing the CEO for the analyst call, and being accountable when things were on the line.
That is what I built T Squared to deliver: the kind of senior communications leadership that most organisations can only access if they can afford a full-time CCO. I believe more organisations deserve it than currently have it.
I work with leaders who already know what they want to say and need a partner who can build the infrastructure that gets it said clearly, consistently, and everywhere it needs to land.
Download my résumé (PDF) Upload keri-tomsic-resume.pdf to the /files folder to activate this link.
Built the foundations: media relations and franchise communications.
Consumer and automotive launch work in a large agency environment.
National consumer campaigns and award-winning brand launch work.
Ran an independent fractional practice before the model had a name, with long-tenure retained clients.
Built and directed corporate communications for a global technology enterprise.
Relaunched the practice as a senior consultancy and fractional CCO resource.
I am available for fractional engagements and for in-house communications leadership roles. If you are building a communications function, leading an organisation through a moment of consequence, or looking for a senior leader to own the work from the inside, I would like to hear about it.